PR Must Align With Your Marketing Goals
Once upon a time, “public relations” was a distinct component of a business strategy. Ideally, it was aligned with a marketing strategy, but often, it was handled by a separate team with its own goals.
In 2017, it is a mistake to assume that PR can be separated from marketing, branding, and the communications architecture of a modern company.
PR efforts must align precisely with the overall marketing goals of your company. PR which doesn’t accomplish this is a liability, not an asset.
Medici MarketPlace is a public relations “un-agency.” We handle PR organically, as a component within the overarching strategy for our clients’ communications and marketing strategies.
Because we work to coordinate interdisciplinarily with experts in every specialized form of marketing and communications, we are able to align all components of your company’s communications - to your clients, your prospects, and your referral partners - to maximize the value of your marketing and PR dollars.